4 Yoga Lessons to Apply to Your Marketing Practice in 2012
Automation

4 Yoga Lessons to Apply to Your Marketing Practice in 2012

13y Stacie Levy

4 Yoga Lessons to Apply to Your Marketing Practice...

Yoga, like your career, is about progress and not perfection. Read More...

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The Engagement Experience: Now Engineered by Marketers
Automation

The Engagement Experience: Now Engineered by Marketers

13y Stephanie Miller

The Engagement Experience: Now Engineered by Marke...

What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Read More...

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What Marketing Automation Tool Is Right for You?
Automation

What Marketing Automation Tool Is Right for You?

13y Stacie Levy

What Marketing Automation Tool Is Right for You?

Five key considerations when selecting a marketing automation provider for your company. Read More...

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Checklist: Are You Ready for Integrated Marketing?
Automation

Checklist: Are You Ready for Integrated Marketing?

13y Stephanie Miller

Checklist: Are You Ready for Integrated Marketing?

The seven questions you should ask yourself to determine your readiness for integrated marketing. Read More...

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Taking the First Steps Toward B2B Marketing Automation
Automation

Taking the First Steps Toward B2B Marketing Automation

13y Stacie Levy

Taking the First Steps Toward B2B Marketing Automa...

With so many ways to reach out to current and potential customers, an automation tool that integrates your marketing efforts with your CRM system is k...

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Achieve Data-Driven Customer Connections in Email Marketing
Automation

Achieve Data-Driven Customer Connections in Email Marketing

13y Stephanie Miller

Achieve Data-Driven Customer Connections in Email ...

The key to connecting with customers and reaching the inbox is engagement. Read More...

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3 More Questions That Marketing Automation Technology Can Help You Answer
Automation

3 More Questions That Marketing Automation Technology Can Help You Answer

13y Stacie Levy

3 More Questions That Marketing Automation Technol...

As customers increasingly turn to the web to make purchase decisions, consider these factors. Read More...

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What SMS Will Bring You: Reach and Revenue
Automation

What SMS Will Bring You: Reach and Revenue

13y Stephanie Miller

What SMS Will Bring You: Reach and Revenue

Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Read More...

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Are We Ready for What's New in Marketing Automation?
Automation

Are We Ready for What's New in Marketing Automation?

13y Stephanie Miller

Are We Ready for What's New in Marketing Automatio...

The future of marketing automation needs to be making marketing simpler, but more powerful. Read More...

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2 Key Questions That Marketing Automation Technology Can Help You Answer
Automation

2 Key Questions That Marketing Automation Technology Can Help You Answer

13y Stacie Levy

2 Key Questions That Marketing Automation Technolo...

How to assess your team's use of automation tools. Read More...

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Does Synergy Always Mean Opportunity?
Automation

Does Synergy Always Mean Opportunity?

13y Stephanie Miller

Does Synergy Always Mean Opportunity?

Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Read More...

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7 Marketing Management Problems That Tech Can Solve
Automation

7 Marketing Management Problems That Tech Can Solve

13y Stephanie Miller

7 Marketing Management Problems That Tech Can Solv...

Are you able to show meaningful optimization results today? Technology could make the difference. Read More...

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Lather, Rinse, and Repeat: Learning From Email Marketing Testing
Automation

Lather, Rinse, and Repeat: Learning From Email Marketing Testing

13y Stephanie Miller

Lather, Rinse, and Repeat: Learning From Email Mar...

Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. ...

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10 Steps to Use Social Media for B2B Lead Generation
Automation

10 Steps to Use Social Media for B2B Lead Generation

13y Stephanie Miller

10 Steps to Use Social Media for B2B Lead Generati...

How to get more leads without blatant self-promotion or ruining your online reputation. Read More...

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Is CRM Marketing Too Old School for Social?
Automation

Is CRM Marketing Too Old School for Social?

13y Stephanie Miller

Is CRM Marketing Too Old School for Social?

Three ways to start to track your social marketing and tie it to the CRM database. Read More...

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It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

13y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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Process and People Alignment Is Key to Automation Success
Automation

Process and People Alignment Is Key to Automation Success

13y Stephanie Miller

Process and People Alignment Is Key to Automation ...

Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Read More...

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Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

13y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

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Insights on Gleaning Insights
Automation

Insights on Gleaning Insights

13y Stephanie Miller

Insights on Gleaning Insights

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Read More...

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Rise of the Machines
Automation

Rise of the Machines

13y Chris O'Hara

Rise of the Machines

Where do people fit into a world that promises endless media automation? Read More...

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Organizational Marketing Is More Than Just a Committee
Automation

Organizational Marketing Is More Than Just a Committee

13y Stephanie Miller

Organizational Marketing Is More Than Just a Commi...

Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department doe...

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Governance Rules That Set You Free
Automation

Governance Rules That Set You Free

13y Stephanie Miller

Governance Rules That Set You Free

Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Read More...

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Where Marketing Starts in Automation Approaches
Automation

Where Marketing Starts in Automation Approaches

13y Stephanie Miller

Where Marketing Starts in Automation Approaches

Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and...

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Who's That Masked DB Marketer in a Cape?!
Automation

Who's That Masked DB Marketer in a Cape?!

13y Stephanie Miller

Who's That Masked DB Marketer in a Cape?!

How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Read More...

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E-mail Marketing Is the Gateway to eCRM
Automation

E-mail Marketing Is the Gateway to eCRM

13y Stephanie Miller

E-mail Marketing Is the Gateway to eCRM

As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Read More...

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A 14-Step Blueprint for Customer Conversations
Automation

A 14-Step Blueprint for Customer Conversations

13y Stephanie Miller

A 14-Step Blueprint for Customer Conversations

Tips for building a process and system for efficiently creating repeatable customer conversations. Read More...

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IBM Enhances Digital Marketing Services With Unica Acquisition
Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

14y Kate Kaye

IBM Enhances Digital Marketing Services With Unica...

Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...

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