At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...
View articleAny conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Read More...
View articleWith email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleIf you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and ema...
View articleWhat is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...
View articleA repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the ov...
View article
To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs...
View articleModern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
View articleIf you're a B2B customer interviewing providers for your business, remember to listen and clarify and speak the same language. Read More...
View articleRemember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Read Mor...
View articleIf you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed m...
View articleMarketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleIf the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to gene...
View articleMarketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional p...
View articleWe may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Read More...
View articleWhy 70 percent of B2B buyers want content under five pages. Read More...
View articleWhat five marketers think makes a good client. Read More...
View articleHow do we embrace the new world without completely ushering out the old? Read More...
View articleWhat can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...
View articleStart tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, a...
View articleThe key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Read More...
View articleTo follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...
View articleAdobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...
View articleMarketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...
View articleWe can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. Read More...
View articleAll business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...
View article