With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...
View articleHow to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...
View article5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...
View articleMessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders. Read More...
View articleWith two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...
View articleFrom optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...
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Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...
View articleWe recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...
View articleNobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...
View articleThe majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...
View articleVarious leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...
View articleIn our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...
View articleAs part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...
View articleAcoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...
View articleClate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...
View articleImplementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...
View articleSupriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...
View articleIt turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...
View articleBen Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...
View articleAs advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...
View articleMatt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...
View articleWe unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View articleNorman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...
View articleFrom leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...
View articleRayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleBrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...
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