How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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AI-based personalization provides 10%+ revenue uplift to this top retailer
Analytics

AI-based personalization provides 10%+ revenue uplift to this top retailer

4y Jacqueline Dooley

AI-based personalization provides 10%+ revenue upl...

AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...

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Data and digital strategy for Europe: EU's data regulation guide
Data regulations

Data and digital strategy for Europe: EU's data regulation guide

4y Charlie Braithwaite

Data and digital strategy for Europe: EU's data re...

As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...

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Exponea clarifies the differences between CDPs, DMPs and CRMs
Analytics

Exponea clarifies the differences between CDPs, DMPs and CRMs

4y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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Why the digital ad industry needs to stop conflating ad verification with success
Digital Advertising

Why the digital ad industry needs to stop conflating ad verification with s...

4y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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8 questions to ask before replatforming your ecommerce ecosystem
Digital Transformation

8 questions to ask before replatforming your ecommerce ecosystem

4y Jacqueline Dooley

8 questions to ask before replatforming your ecomm...

Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...

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A comprehensive guide to the Japanese ecommerce market
Digital Marketing

A comprehensive guide to the Japanese ecommerce market

4y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Why partnering with a web design platform is the right move for your business
Content

Why partnering with a web design platform is the right move for your busine...

4y Jacqueline Dooley

Why partnering with a web design platform is the r...

Duda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....

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Ad industry asks for more time to ramp-up after CCPA’s final rules
Digital Marketing

Ad industry asks for more time to ramp-up after CCPA’s final rules

4y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

4y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

4y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman
Digital Leaders

Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

4y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

4y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Data-driven MTA: The only attribution model that counts
Analytics

Data-driven MTA: The only attribution model that counts

5y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Four new rules for brand engagement in the privacy era
Data insights

Four new rules for brand engagement in the privacy era

5y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

5y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Retailers are competing with banks for top spots in credit card search rankings
Digital Marketing

Retailers are competing with banks for top spots in credit card search rank...

5y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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AI and automation can make marketers champions again
AI & Automation

AI and automation can make marketers champions again

5y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

5y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Voice search ascending: Three areas that require your attention right now
Digital Marketing

Voice search ascending: Three areas that require your attention right now

5y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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Guide: A modular approach to digital experience platforms
Automation

Guide: A modular approach to digital experience platforms

5y Jacqueline Dooley

Guide: A modular approach to digital experience pl...

It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...

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AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience
Automation

AAA Northeast uses Adobe to put members in the driver’s seat with a persona...

5y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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Winter is coming: Goodbye cookies, hello contextual
Data insights

Winter is coming: Goodbye cookies, hello contextual

5y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
Attribution

Gartner: Training, system integration and talent could help improve the eff...

5y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

5y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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